Since the whole idea for a Sleekness digital branding week came from cool stuff I’d been reading elsewhere online, I’m not surprised to see some really smart posts on the topic popping up on other blogs. Here are a few of my favorites: Corporate Branding: How-To and How-Not-To in One Simple Exercise (Digital Crows Nest) [...]
A few weeks ago, Sarah Russo had started work on a post about publishers branding digitally for TNS. Shortly thereafter, she happened upon Publishing Perspectives’ story “Digital Case Study: Publishers’ Online Marketing in Spain,” Edward Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing [...]
A solid brand is the only way anyone is going to make sustainable money, long term, directly from e-book sales. This is not to say that e-books will sell in the same numbers, or for the same prices, as physical books. This is also not to say that e-book publishing houses are going to look [...]