What causes a trend? No, seriously. I’m asking because suddenly I’m into quirky objects surrounding toast. And it’s not because I’ve been on a low-carb thing for a couple of weeks (I hate you, quinoa). For instance, I have a new office to decorate and since the average New Yorker in Publishing spends roughly 1.5 [...]
I read an article a month ago that someone tweeted regarding social currency (and I would link to it but for the life of me, I can’t remember the title of the article). It got me to thinking about the ways in which authors draw readers into the fold and how these tecniques could be [...]
Publishers are starting to dip their toes into the social media water and are trying to learn more about the end user of their products, the readers. I have to tell you right away, publishers, that readers are fickle. What readers want today will not be want they want even twelve months from now. One [...]