A few weeks ago, Sarah Russo had started work on a post about publishers branding digitally for TNS. Shortly thereafter, she happened upon Publishing Perspectives’ story “Digital Case Study: Publishers’ Online Marketing in Spain,” Edward Nawotka posed a discussion question asking if readers cared about publisher branding. This sparked a flurry of debate among readers on the Publishing [...]
A solid brand is the only way anyone is going to make sustainable money, long term, directly from e-book sales. This is not to say that e-books will sell in the same numbers, or for the same prices, as physical books. This is also not to say that e-book publishing houses are going to look [...]
Lost: One Male Demographic Last Seen: Early 90′s If Found, Please Contact: The Publishing Industry Dear Publishing Industry, While surfing this vast space known as the internet, I came across something that I believe once belonged to you. I recognized them because they seem to be very interested in technical books, science fiction, Manga, sex [...]
India Amos is tired of shitty-looking ebooks. The lack of attention to detail, or rather, the lack of any quality control at all lets errors like this make it onto readers’ ebook devices: a McGraw-Hill Professional book in which the first letter of every paragraph appears on a line by itself. Thus: T he quick [...]
You’re a publishing geek, which is why you’re here and if you’re anything like me those analogies from the SAT were practically fun. So lets have a couple publishing/film industry analogies to start things off: 1. Warner Bros. : Netflix as Random House : _______ a. library b. Amazon c. GooglePrint d. all of the [...]
Like the oft-lamented “smell of books,” I’ve found that there there are some concepts that people consistently get hung up on when discussing ebooks. I used to try to puzzle out answers to these, but in this new, Zen-like approach I’m experimenting with in 2010, I’ve decided to try to actually evaluate the meanings behind [...]
Like the oft-lamented “smell of books,” I’ve found that there there are some concepts that people consistently get hung up on when discussing ebooks. I used to try to puzzle out answers to these, but in this new, Zen-like approach I’m experimenting with in 2010, I’ve decided to try to actually evaluate the meanings behind [...]
Last night, I gave a talk at Digital Book World’s Pecha Kucha event, “7x20x21″, put together by Ami, Ryan Chapman, and Guy LeCharles Gonzalez, and sponsored by Verso Digital. This was a follow up to the Pecha Kucha event that Ami and Ryan organized for Book Expo America last year, and they asked me to [...]