Evan Schnittman and I had a brief Twitter exchange about Foursquare on Friday morning and it got me thinking about the outside perception of Location Based Services and how people are starting to use it. And of course, how it can be effectively used as a marketing tool. Natch… that’s my bag. Oh and when [...]
Some months ago I was invited to sit on a panel at South by Southwest Interactive (SXSWi) by Kevin Smokler of Booktour.com, and I jumped at the chance to do so—SXSWi is a major technology conference, and certainly one of the places publishers can (and should) go to to broaden their horizons beyond our little corner [...]
Lately we’ve seen a lot of encouragement for publishing folks, like the editors and marketers, to come to communities and participate. It’s a great sentiment, but I can see reluctance on the part of these people to fully engage in a reader community, or any community for that matter. Perhaps in order for the people [...]